The network effect

Following suit, companies across the business landscape are adopting progressive “social responsibility” guidelines, including eco-friendliness, as key elements to their overall business objectives and are promoting green initiatives. This movement toward greater environmental concern impacts every department and function in a company and IT is no exception. According to industry analysts, Gartner studies have cited “Green IT” as a primary technology driver for the IT industry*. For organizations, business success and environmental responsibility goes hand-in-hand.

HP ProCurve Networking understands this and helps to reduce environmental impact while meeting demanding technology challenges by offering a choice of adaptive enterprise solutions to reduce data center complexity through resilient core-to-edge connectivity and automated provisioning technologies.

Based on ProCurve's Adaptive Network vision – that networks boost competitiveness, fortify security, increase productivity and reduce complexity by being adaptive to users, applications and organizations' needs, ProCurve delivers a choice of networking solutions that reduce energy costs by as much as 45 percent below industry average (Source: Miercom).*

In order to help businesses overcome the energy and capacity limitations, operational vulnerabilities, and IT constraints that limit today’s infrastructure, HP ProCurve’s green initiatives are uniquely positioned to focus on three general keys to successful green initiatives:

• Power and cooling – In order to optimize utility cost structures, adopting next generation power and cooling architectures such as consistent front to back cooling, hot/cold aisle, smart cooling and placing your data center in an optimal location can prove a significant data center cost savings.
• Building efficient infrastructures – In order to ensure that the server and storage assets are utilized to their fullest extent; businesses need to use technologies that enable virtualization with blades, multiple CPU’s etc. Switch technologies are also needed to improve utilization technology to advance increased performance per kW of power consumed.
• Environmental responsibility – HP and HP ProCurve Networking helps you address your green IT needs through energy-efficient solutions for the data center and beyond. ProCurve looks to help businesses reduce environmental impact while helping you meet demanding technology challenges.